Marketing: Defined, Explained, Applied

Michael Levens

Marketing: Defined, Explained, Applied
  • ISBN: 9780132177153 / 0132177153
  • Rating: 3.35 of 5
  • Publisher: Pearson College Division
  • Published Date: 2011-01
  • Number of Page: 371
  • Language: en
  • Category: Business & Economics
  • Status: AVAILABLE
READ UNLIMITED eBOOKS ALL IN ONE PLACE. GET FULL ACCESS WITH FREE ACCOUNT.

READ ONLINE DOWNLOAD

eBooks available in PDF, ePUB, MOBI and Kindle version

Marketing: Defined, Explained, Applied Book Summary

A unique and valuable text for those wishing to expand their knowledge of marketing principles. KEY TOPICS: The Meaning of Marketing; The Market in Marketing; Planning and Marketing in an Organization; A Broader Perspective on Marketing; Global Marketing; Value for Customers; A Perspective on Consumer Behavior; Consumer Insight; The Brand; Segmenting, Targeting, and Positioning; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Retailing and Wholesaling; Marketing Communications: Advertising and Sales Promotion; Personal Selling and Direct Marketing Strategies; Integrated Marketing Communications; The Marketing Mix; Marketing Measurement MARKET For anyone interested in understanding fundamental marketing principles and practices.

Keywords: #marketing: defined, explained, applied read online #marketing: defined, explained, applied book pdf #marketing: defined, explained, applied epub #marketing: defined, explained, applied audiobook #marketing: defined, explained, applied book review #marketing: defined, explained, applied ebook free download #marketing: defined, explained, applied pdf #marketing: defined, explained, applied ebook #marketing: defined, explained, applied full book #marketing: defined, explained, applied free download #read marketing: defined, explained, applied online free