Market-Based Management: Strategies for Growing Customer Value and Profitability

Market-Based Management: Strategies for Growing Customer Value and Profitability Book Summary

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management-with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
MARKET: For anyone interested in strategic marketing.

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